Frequently Asked Questions

There you go again: Acronyms — what do they actually mean?

.. AJAX .. CMS .. CSS .. FTP .. HTML .. HTTP .. ISP .. SEO .. URL

I just don’t get the technical stuff — what is …

… a domain name?
… web hosting?
… the difference between “static” and “dynamic” web sites?
… a web spider / web crawler?
… Web 2.0?

The way we do things

What is the process of designing my web site?
How long does it take for a web site to be completed?
Do I need to buy a domain name and hosting?
I already have a web site, domain name & web space, can I keep my provider?
What type of after sales support do you offer?

Content is king

Web site content – What do I put on my site?
How can I update the content on my web site?
What is web site maintenance?

Big bucks or cheap as chips — what do I get for my money?

How much do web sites cost?
What do I get for my money?

In your own backyard or far, far away …?

Do we need to meet up, do I need to hire a local web designer?

Search engine mania — help, I can’t find my home page on Google!

Why am I not able to find my home page using search engines?
How do I get my website listed on search engines, especially Google?
How do I get more traffic from search engines?
What can I do to help my search engine ranking?
What are good SEO techniques?

There you go again: Acronyms — what do they actually mean?


Asynchronous JavaScript and XML (Ajax) is used to create interactive web applications. The term was coined by Jesse James Garrett in his 2005 article “Ajax: A New Approach to Web Applications”. With Ajax data can be retrieved from a server in the background while you are using a web site. An example is a search field that presents you with existing key-words while you are typing in your search term.


A Content Management System (CMS) is designed to simplify the publication of web content. You can publish content on your site without requiring technical knowledge of HTML or having to upload any files. You can access the CMS via your web browser directly to edit your website.


Cascading Style Sheets (CSS) is used to describe the presentation of websites, such as colours, fonts and layout. The main advantage of using CSS is to separate content from style. Meaning that using CSS you quite easily can change for example your grey background to a white one.


File Transfer Protocol (FTP) is a method of transferring files (e.g. web pages or images) from your local PC to your web server. When you sign up for web hosting services you usually receive “ftp details” (host name, user name and password) which you will have to forward to us so we can set up your web site.


Hypertext Markup Language (HTML) is used to describe the structure of the content in a web page; text is formatted e.g. using paragraphs and lists and images, forms, etc. can be included in the page.


Hypertext Transfer Protocol (HTTP) is a protocol used to retrieve documents that are linked together. This has created the Web, as we know it today. When you browse through the Internet, and e.g. click on you browser connects to the Google server and displays the Google website.


An Internet Service Provider (ISP) is a company that offers you access to the Internet via dial–up, DSL or cable modem.


Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines. The higher a site is ranked or the earlier it appears in the search results listing, the more visitors it will get. SEO considers how search engines work and what people search for.


It stands for “Universal Resource Locator”. This is the address of your web page and you type it in your browser to access your home page on the Internet (e.g. you would type in to access our home page).

I just don’t get the technical stuff — what is …

… a domain name?

A domain name is a specific web site address or name such as that you choose and register for a certain period of time (you have to renew the registration usually after one or two years).

… web hosting?

Web hosting makes your website accessible on the Internet. Often companies providing Web Hosting Services look after domain name registrations as well.

… the difference between “static” and “dynamic” website?

A static website is one that is written in HTML (Hyper Text Markup Language) only. Each single web page is a separate HTML document and it is stored on a web server. There is no database that it draws on. What this means functionally is that the only way to edit the site is to go into each page and edit the HTML code.

A dynamic site is written using more complex code and can do a lot more. For instance, you can have a Content Management System (CMS) added to it so you can change or add content yourself. Dynamic sites usually require more complex coding and therefore cost more to develop, but they can reduce ongoing maintenance costs significantly.

When sites start to get very large or complex, dynamic sites make data management much more efficient.

… a web spider ? web crawler?

Web spiders or web crawlers (also known as web robots, ants, worms and automatic indexers) are programs or automated scripts that browse the Internet in a methodical, automated manner.

They are particularly useful for search engines to keep the search results up–to–date. They can also be used for automating maintenance tasks on a website, such as checking links or validating HTML code. And spammers use them to gather specific types of information such as e–mail addresses from web pages.

… Web 2.0?

The term Web 2.0 emerged first after the O’Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to a change in the way we use the Web. The use of the Internet as a platform has let to the development of web-communities such as social networking sites, hosted services, wikis and blogs. According to O’Reilly the “2.0” refers to web businesses returning after the 2001 collapse of the dot-com bubble.

The hype around Web 2.0 is often criticized and it is referred to as “second bubble”.

The way we do things

What is the process of designing my website?

If you would like to use our services to design & develop your website all you need to do is to contact us via email or phone. We will then ask you to fill in our creative–brief document which asks you detailed question on the website, your budget and time lines you have in mind. We will then contact you to make sure we understand your requirements and consult you on site structure & elements to use so you get the most out of your site.

This initial consultation is free of charge and you are not obliged to use our services at any stage during this process.

After having clarified all requirements, we will prepare a detailed quotation for you. You pay a deposit and we start to work on your website.

How long does it take for a website to be completed?

The time frame is usually determined by the size & complexity of your website, our current design schedule and if agreed time lines, e.g. for the delivery of content, are met. We will ask you at the project start if you have a deadline in mind so we can endeavour to meet it.

Do I need to get a domain name and hosting?

Yes, you will need to register a domain name and sign up for a web–hosting plan either with us or with any other company providing web hosting services. This is a very easy process and we are happy to sign you up or to guide you through the whole process to find a suitable plan for your website (e.g. our CMS requires a plan with a MySQL database) should you wish to use a different hosting company.

I already have a website, domain name & web space, can I keep my provider?

Well, this depends on the site you are after. Content management systems, shopping carts, etc. usually have certain requirements the hosting environment has to meet in order for them to work. They often require newer versions of databases and other software to be installed, which for security reasons we recommend anyway. You can always host with number eleven; we are offering very competitive hosting plans for our clients and transferring an existing domain name is (by law) free of charge in Australia.

What type of after sales support do you offer?

We are interested in building an ongoing relationship with our clients and offer customised Web Site Maintenance for a small annual fee. Web Site Maintenance is tailored to each of our clients specific needs. It usually consists of regular website & database backups, security updates, system upgrades, usability and content reviews, content maintenance & telephone and email support.

Content is king

Web Site Content – What Do I Put On My Site?

The content of your site shall reflect the goals of you website. You should ask yourself “What would potential clients want to know about me and my business that could help them to decide to hire me?”

How can I update the content on my website?

With CMS: you can update the content yourself.

Without CMS: you contact number eleven to update your website for you. We make the updates locally on our test server and then upload the changed files, new images, etc. via an FTP program onto your web server.

What is Web Site Maintenance?

We offer customised Web Site Maintenance for a small annual fee. Web Site Maintenance can be anything from updating the content of your site on a regular basis, regular backup & security updates to telephone and email support. This is an optional service that we provide for our customers.

Big bucks of cheap as chips — what do I get for my money?

How much do websites cost?

The type of site you require will be reflected in the cost for designing it. I.e. the amount of pages you will need, how interactive your site shall be, if you require a shop, a variety of contact forms or a Content Management System.

Please see here for further details on pricing.

What do I get for my money?

All our web site solutions are based on each clients specific requirements and each client gets his own unique custom made website. Granted you may find a cheaper offer out there and no doubt a lot more expensive solutions.

Every website development comes with the following:

  • Custom, in-house website development
  • Custom layout – your own unique look and feel
  • Free advice throughout and after the design & development of your site
  • Clean, search engine friendly code that complies with web standards
  • Cross browser compatibility
  • Websites registered with search engines such as Google, Yahoo!, Bing and Live Search
  • Great value for money

In your backyard or far, far away …?

Do we need to meet up, do I need to hire a local web designer?

We can create websites for clients regardless of the location. In the majority of cases a meeting is not necessary and by using skype, phone, Internet and email we are able to effectively communicate with all our clients.

Nevertheless we like to meet with our local clients at least once in the initial phase of the design project as we think it is nice to “put a face to the name”.

Search engine mania — help, I just can’t find my home page on Google!

Why am I not able to find my web site using search engines?

Once your site has been submitted to the top Search Engines they may require several weeks, or even months to actually index and list your web site in their directory. There is nothing much you can do but to be patient!

How do I get my website listed on search engines, especially Google?

Modern search engines like to find your site “naturally”, through links to your site from other sites. Google especially relies on the amount and quality of websites who link to you (incoming links) to determine your popularity and relevance.

You can register your site with search engines. Although we find this not being any quicker than the web–crawlers who constantly search the net anyway, we submit all websites we design to Google, Yahoo!, Bing and Life Search.

How do I get more traffic from search engines?

Search engine positioning is a long–term strategy, and there are no quick–fix solutions in this area. If you want to boost your traffic quickly, we suggest checking out Google AdWords or other paid advertisement options. Be very careful if someone promises you to have your site highly ranked within 2 weeks. The only way to guarantee this is to pay for your ranking.

What can I do to help my search engine ranking?

  • Have a useful, information–rich site with good content
  • Think about the words users would type to find your site and include them in your content
  • List your site in relevant online–directories to create external links

We will look after the technical aspects such as programming your site in “search engine friendly code” and including a robot.txt on your web server.

Good SEO techniques

Good SEO is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. Search engines often penalize sites that are trying to trick them.

Can we assist you further?

If you are interested in a custom website design, customized website maintenance or have any other questions, please contact us or ask us for a quick obligation–free quote.

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